Schedule Your Appointment Beautiful Wedding Dress Collection | Personalized Service | Intimate Setting | Alterations Elegant Forever

Bridal Boutique

Note on COVID-19: Please see our appointment page for information on important COVID-19 protocols and how we are working hard to keep you and our staff safe!

Local and Online

Our Bridal Shop

Elegant Forever is a thoughtfully curated couture bridal shop located in Frederick, Maryland. We were borne of the concept that wedding dress shopping should be a stress-free and celebratory moment during a bride’s engagement season. We serve brides throughout the Maryland, Virginia, Washington, DC and West Virginia.  With a unique design that caters to each person’s individual sense of style, Elegant Forever promises to bring a sense of magic, comfort, and positive energy to your special day. Don’t forget to check us out on Instagram and Facebook! Below you can watch a video tour of our intimate bridal boutique!


Wedding Dresses

  • Full-Service Bridal Boutique
  • Beautiful dress collection.
  • Veils and Headpieces
  • Variety of Styles, Sizes, Colors

In-House Alterations

  • Professional Seamstress
  • Alterations Done Onsite
  • Custom Alterations
  • Dress Cleaning
Wedding Dresses and More

Find your perfect dress!

We carry a beautiful collection of wedding dresses in a variety styles, sizes, fabrics and colors.  Allow our stylists to help you find a dress that fits your figure, style and budget.  Whether you are looking for a petite, curvy, or plus size wedding dress, a bohemian (boho), lace or beach wedding dress, or a traditional or couture wedding dress, we are confident we can help you find the perfect dress!

Customer reviews

What Our Brides Are Saying

“Wow! What an exceptional experience. Laura was incredibly kind and warm throughout my visit. I can’t recommend Elegant Forever enough!”


“I couldn’t have asked for a better experience when looking for my wedding dress! Both Laura and Luba are an incredible team and go out of their way for every bride to make their dream come true!”


“What a wonderful experience. Kind, supportive and wonderful at matching your vision with your budget. Can not speak highly enough about this bridal shop.”


“I had a full day of bridal appointments and I definitely saved the best for last! Laura and her seamstress were amazing.  I had an amazing experience there and am so happy I was able to say yes to the dress at Elegant Forever!!!”


“I have no words to thank Laura and Brenda! I knew I would find my dress at Elegant Forever from the moment Laura contacted me after I completed my appointment request online… They are both so kind, friendly, helpful, knowledgeable, and caring…”


“The prices are very reasonable and they will not nickel and dime you for alterations and fittings! I love the location, the people, and the quality of service!  Thank you so much for making dress shopping so fun and relaxing!”


Read more reviews…
it's social


Follow us on instagram to see our latest updates including new dresses in the shop and pictures of our brides! We also post news on rack sales and open houses!

Blog & news

What's Happening?

Planning for Weddings in a time of COVID-19
Planning for Weddings in a time of COVID-19

Resources for couples planning for their wedding during the COVID-19 pandemic.

Wedding Dresses on Instagram
Wedding Dresses on Instagram

Browsing the Sale Rack on Instagram With recent changes on Instagram, we are now able to expand the reach of wedding dresses listed on our sales rack! Our sales rack is a great opportunity to shop online or in-store for sample or discontinued wedding dresses.  These wedding dresses are often as much as 50% original retail price. This includes discontinued…

Sottero & Midgley Zander Wedding Dress in Black by Maggie Sottero Designs
Sottero & Midgley Zander Wedding Dress in Black by Maggie Sottero Designs

Among the wedding dress trends going into 2020 is a change in color.  We’ve seen it before. Brides bucking the trend and making bold statements at their weddings with unusual wedding dress styles and/or colors.  While white or variations of white remain the most popular colors, we’ve seen some gorgeous black wedding dresses come on the scene.  One of the…


We see brides by appointment only. Scheduling an appointment allows us to give you dedicated time and our undivided attention. Our boutique offers an intimate setting where you can feel comfortable and pampered.  We suggest scheduling your appointment at least 2 week in advance. However, depending on our schedule, walk-ins are possible if you call ahead.

A normal starting point is about eight months prior to your wedding date. Some brides start sooner and some brides have a very short timeframe.  Most gowns take approximately 6 weeks to receive if they are not in stock. Often times our designers have dresses ready to ship within two weeks.  Also, we typically have discontinued floor sample dresses available for immediate sale on discount prices. Each bride’s timeline is unique, so please plan accordingly based on your personal needs. We’re happy to help with your planning.

Our wedding dresses generally range from $1,200 to $2,500.  We also have discontinued and/or sample dresses on our online and in-store sale rack going for under $1,000, offering excellent savings.  Also check out our seasonal promotions!  Did you know the average wedding dress price in the Maryland, DC, Virginia area is about $1,500 (source: Insider.com).

Ideally, you should wear undergarments similar to those you plan to wear with your wedding dress at your wedding. We suggest a strapless style bra, spanx and, if desired, a body shaper. Let us know if you have additional questions. We do carry a selection of undergarments for sale.

Brides typically bring with them one to two family members or friends they trust the most. Having too many people with you can be overwhelming and take away from you experience. To reduce stress, we strongly suggest limiting your group to no more than four people. If you anticipate bringing a larger group, please let us know when scheduling. Also, while we love children, a bridal boutique is not a fun place for kids and they will get bored easily.  More importantly, there are many hazards including glass mirrors and loose pins.

Yes! We have our own seamstresses and provide in-house expert alterations for all dresses we sell.  Consultation and fittings are scheduled at the boutique – typically on Thursdays and Sundays.  You should plan on two to three fittings.  While we normally offer alterations only for wedding dresses purchased at our boutique, contact us for availability on dresses purchased elsewhere. We are always happy to help your bridal party with their alterations of bridesmaids dresses and mother of the bride dresses.

We accept most major credit cards (e.g. Visa, MasterCard), Checks, and contactless forms of payment (e.g. Apple Pay, Google Pay).

We are very upfront with our cancellation and return policy.  Being a small business and given the nature of the wedding dress industry, all purchases are final and cancellations, returns, exchanges or refunds are not allowed. Once your order is placed we cannot make changes and modifications to your order. If you have questions or concerns, please let us know. We want you to be fully aware of policies surrounding your purchase.