Elegant Forever Bridal Boutique Tour Elegant Forever Bridal Boutique Tour

COVID-19 Updates (May 15, 2020): We are open! Per the executive order issued by Frederick County Government yesterday, May 14, 2020, some retail businesses may re-open with certain restrictions or requirements.  We are very happy to see a reopening and, at the same time, will remain focused on the safety and well-being of staff and customers. Please note the following:

  • Staff and customers will need to wear face coverings
  • All high touch surfaces will  be disinfected after each appointment.
  • Social distancing of 6 feet must be maintained
  • We will keep occupancy at / or below 50%.
  • We will limit handling of cash (we accept cc and contact less payments)
  • As always, we see customers by appointment only.
  • Dresses will be steamed and/or left for 72 hours between contact.
  • We will have hand sanitizer available for staff and customers at all times.

This situation remains fluid and guidelines from the State or County could change at the end of the month.  We will keep you updated. Please let us know if you have any concerns.  Please see our appointment page for scheduling.

Local and Online

Our Bridal Shop

Elegant Forever is a thoughtfully curated couture bridal shop located in Frederick, Maryland. We were borne of the concept that wedding dress shopping should be a stress-free and celebratory moment during a bride’s engagement season. We serve brides throughout the Maryland, Virginia, Washington, DC and West Virginia with a focus on nearby areas including Frederick, Urbana, Clarksburg, Brunswick, Mt Airy, Germantown, Leesburg, and Hagerstown.  With a unique design that caters to each person’s individual sense of style, Elegant Forever promises to bring a sense of magic, comfort, and positive energy to your special day.  If you are looking for a specific dress or style – including the new 2020 wedding dress designs – contact us to see what’s new in the shop! If you are looking for one of the best bridal shop experiences in Maryland, let us help find your perfect dress! Don’t forget to check us out on Instagram and Facebook!

Wedding Dresses

  • Full-Service Bridal Boutique
  • Beautiful dress collection.
  • Veils and Headpieces
  • Variety of Styles, Sizes, Colors

In-House Alterations

  • Professional Seamstress
  • Alterations Done Onsite
  • Custom Alterations
  • Dress Cleaning

Exclusive Experience

  • Professional Staff
  • Honesty and Integrity
  • Excellent Reviews
  • Established Boutique
Maggie Sottero and More

Wedding Dress Collection

We carry a beautiful collection of wedding dresses in a variety styles, sizes, fabrics and colors.  Allow our stylists to help you find a dress that fits your figure, style and budget.  Whether you are looking for a petite, curvy, or plus size wedding dress, a bohemian (boho), lace or beach wedding dress, or a traditional or couture wedding dress, we are confident we can help you find the perfect dress!

Maggie Sottero Designs, Sottero and Midgley

Beautiful halter ball wedding dress with a sheer sweetheart neckline and sheer back.

Fabulous mermaid wedding dress with sweetheart neckline and chic lace motifs waltz over textured tulle.

Beautiful Chardon crepe wedding dress with bateau neckline and amazing sheath silhouette.

Gorgeous A-line dress with lace and v-neckline and v-back.

This fit-and-flare wedding dress has an illusion neckline has a beautiful train with a lace appliqué layout. 

A beautiful A-line ball gown with mikado fabric with lace appliqué and beading.

Customer reviews

What Our Brides Are Saying

“ What a wonderful experience. Kind, supportive and wonderful at matching your vision with your budget. Can not speak highly enough about this bridal shop. ”


“ I had a full day of bridal appointments and I definitely saved the best for last! Laura and her seamstress were amazing.  I had an amazing experience there and am so happy I was able to say yes to the dress at Elegant Forever!!! ”


“ I have no words to thank Laura and Brenda! I knew I would find my dress at Elegant Forever from the moment Laura contacted me after I completed my appointment request online… They are both so kind, friendly, helpful, knowledgeable, and caring… ”


” The prices are very reasonable and they will not nickel and dime you for alterations and fittings! I love the location, the people, and the quality of service!  Thank you so much for making dress shopping so fun and relaxing! “


” I found my dress…❤❤❤ ..it was the first I tried on.. the veil everything so beautiful and well put together..Laura is the sweetest and I enjoyed her energy and kindness. Totally recommended. “


” They have such a good eye for what the bride really wants! This bridal shop definitely had so many beautiful dresses that it was hard to pick just one! But I ended up going with the very first one I tried on! “


Read more reviews…
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The Sale Rack

Items on the sales rack include sample wedding dresses or dresses from prior years, all offered at significant discounts. Discounts range from 25% to 50% off.  Rack sale items are specific inventory items and reorders in other sizes or colors are not possible.  Condition of each item is noted in individual descriptions. Please call for availability as inventory changes daily. Please note that for some designers or specific designer dresses, we may not be authorized to display pricing.  Please contact us with any questions.

it's social


Follow us on instagram to see our latest updates including new dresses in the shop and pictures of our brides! We also post news on rack sales and open houses!

Blog & news

What's Happening?

Wedding Dresses on Instagram
Wedding Dresses on Instagram

Browsing the Sale Rack on Instagram With recent changes on Instagram, we are now able to expand the reach of wedding dresses listed on our sales rack! Now brides can browse all sale rack wedding dresses by clicking on “View Shop” icon within our Instagram Profile.  Our sales rack is a great opportunity to shop online or in-store for sample…

Online Wedding Dress Shopping Now Available
Online Wedding Dress Shopping Now Available

We are excited to announce our new online ordering for sample and discontinued wedding dresses.  Our new online wedding dress shopping site allows brides to find excellent deals on wedding dresses that are no longer available for reorder from manufactures or designers.  Most designers like Maggie Sottero Designs do not allow authorized stores like ours to publish prices online. We…

Sottero & Midgley Zander Wedding Dress in Black by Maggie Sottero Designs
Sottero & Midgley Zander Wedding Dress in Black by Maggie Sottero Designs

Among the wedding dress trends going into 2020 is a change in color.  We’ve seen it before. Brides bucking the trend and making bold statements at their weddings with unusual wedding dress styles and/or colors.  While white or variations of white remain the most popular colors, we’ve seen some gorgeous black wedding dresses come on the scene.  One of the…


We see brides by appointment only. Scheduling an appointment allows us to give you dedicated time and our undivided attention. Our boutique offers an intimate setting where you can feel comfortable and pampered.  We suggest scheduling your appointment at least 2 week in advance. However, depending on our schedule, walk-ins are possible if you call ahead.

A normal starting point is about eight months prior to your wedding date. Some brides start sooner and some brides have a very short timeframe.  Most gowns take approximately 6 weeks to receive if they are not in stock. Often times our designers have dresses ready to ship within two weeks.  Also, we typically have discontinued floor sample dresses available for immediate sale on discount prices. Each bride’s timeline is unique, so please plan accordingly based on your personal needs. We’re happy to help with your planning.

Our wedding dresses generally range from $1,200 to $2,500.  We also have discontinued and/or sample dresses on our online and in-store sale rack going for under $1,000, offering excellent savings.  Also check out our seasonal promotions!  Did you know the average wedding dress price in the Maryland, DC, Virginia area is about $1,500 (source: Insider.com).

Ideally, you should wear undergarments similar to those you plan to wear with your wedding dress at your wedding. We suggest a strapless style bra, spanx and, if desired, a body shaper. Let us know if you have additional questions. We do carry a selection of undergarments for sale.

Brides typically bring with them one to two family members or friends they trust the most. Having too many people with you can be overwhelming and take away from you experience. To reduce stress, we strongly suggest limiting your group to no more than four people. If you anticipate bringing a larger group, please let us know when scheduling. Also, while we love children, a bridal boutique is not a fun place for kids and they will get bored easily.  More importantly, there are many hazards including glass mirrors and loose pins.

Yes! We have our own seamstresses and provide in-house expert alterations for all dresses we sell.  Consultation and fittings are scheduled at the boutique – typically on Thursdays and Sundays.  You should plan on two to three fittings.  While we normally offer alterations only for wedding dresses purchased at our boutique, contact us for availability on dresses purchased elsewhere. We are always happy to help your bridal party with their alterations of bridesmaids dresses and mother of the bride dresses.

We accept most major credit cards (e.g. Visa, MasterCard), Checks, and contactless forms of payment (e.g. Apple Pay, Google Pay).

We are very upfront with our cancellation and return policy.  Being a small business and given the nature of the wedding dress industry, all purchases are final and cancellations, returns, exchanges or refunds are not allowed. Once your order is placed we cannot make changes and modifications to your order. If you have questions or concerns, please let us know. We want you to be fully aware of policies surrounding your purchase.